Case 1: The sellers do not provide information which becomes difficult for the potential seller to grasp what is happening
Case 2: The result (current) is to take it to somewhere else, where communication is easier and sufficient
Case 3: Could that be a result of people leaving the app and ghosting it.
- Try limiting the reach if the seller is not providing much info about the product
- Having an in-built comment section for queries about the product - social media comments.
- share the product with the community to ask questions in general - redirect
- Queries subsection within the product itself.
- Eg: Adidas, Nike, and other brands do not have queries about their products
- In a shop, we directly ask a few questions about the product - how can that be simplified and bought to a digital space.
- Key points to remember
- Keep it short
- keep it minimal/simple
- roll back the user back to the app - more convenient if they didn't leave the app itself.
(Tech aspect - is comment/community type engagement to higher extents possible?)
market -
- free up - has comments - to resolve queries
- depop - has comments - (is mostly is just emojis and expressions like nice, good, love - there are not many queries) - depop is based on influence - it only influences you to buy.
- depop also has in app message/mail feature and endorses communication & payment within the app
Case questions & Answers
- What if the seller doesn't add enough details - may be the reach of the product get limited
- (If there are comments) - what if the seller doesn't respond to comments - limiting the reach? try notifying the importance of not engaging?
- could there be people asking for bargains and potentially complaining about anything? (negotiating) - dealing with this is quite tricky, maybe try showing them how to interact? Give them a warning like Instagram?
Mapping customer journey - customer service
- Study customer service process - before and after purchase. (Have to do, try interacting with some sellers to learn how they feel)
Since oyela itself is a big community, why not make people put all their consciousness into one part of the app (experimentation)
- If 1000 others are creating their own community, and each community has 3-5 subgroups, it is just a distraction, many would not even have any (not even a single bit of traction) - may be creating a community for everyone is viable later.
- Oyela community itself where the community is being built upon - maybe group on the other hand.
- Meaning - there's more emphasis given on the community-driven commerce and less on community itself
