experience views
Task
To design/redesign, the existing features of a social app and new ones onto it. The background purpose was to simplify the onboarding and the setting up a flow.
Oyela is a fashion media, that enables anyone to buy or sell their fashion, in a much easier way, without any investments. Therefore, it is quite a task. The primary purpose of this application is to help both the sellers and buyers.
While many might think this is like a thrifting platform, it has more to it. The idea itself resonates with a lot of people, one has opportunities to make it online.
Frustrations and assumptions:
Other shop setting platforms like Poshmark, Depop, and Meesho have a similar thing in common, which should be the one thing that differs from the above. Oyela has a fair advantage over other paid online shop settings.
Insights (Percentages always differ), so only key insights are given.
The only way one can understand is by validating and looking for concepts. I took it to learning experiences from people to understand the social media problem. What is one thing that other applications don't have in terms of experience?
One valid thing, people definitely waste time in there. Yet, there are ways to find out user problems by going through competition and their app store reviews. It's clearly known that they are common at most.
People use online shopping platforms mostly, but there is a certain percentage of people who'd buy clothing or goods from an ad or from a less renowned seller. Myntra, Flipkart or amazon.
Helping facilitate online shopping could be a tougher task because people are always going to buy from altogether popular platforms. But Oyela gives you the ability to sell directly, therefore there's the point.
There are more frustrations and issues people face when it either comes to browsing or shopping online. It sometimes could be the algorithm that brings frustration to them or the lack of quality product recommendations. People or platforms are generally pushy about stuff, so it's mostly advertising or irrelevant stuff. Being able to control what we do is the only option.
From the context above, it is certain that there are user groups of different motives. Well, they are not specific to be enlisted, as it is obvious.
The contexts to have in mind for validation should come from their experiences in places like shopping, online commerce, and social media applications. The world knows almost everyone is budgetary and more people expect to benefit from the best.
The platform is mobile-based, the demographic lies there. Trustworthy sellers, better wishlist experience, filtering options so they can see what they wish to.
The UX maps, information architecture, the user flow, low fidelity wireframes, and mockups, I followed and got it done.
As far as the UI part of UX is concerned, the navigation was in its best place possible and every other element were in place.
One of the biggest issues with most platforms is navigation and helping come up with alternative user flow was a learning experience. The whole point, of the above feature app, could be a bit long, but to make it convincing, the UX enabled will help show the user required information and reduce time and frustration. Eg: A two-column approach, or an overlayed page that can be easily used by anyone.
While the onboarding process or the notifications play a crucial part, identifying the likes and dislikes can be dissolving the issues.
